MAX messenger has launched in pilot mode the possibility of creating a digital ID, which is an analog of paper documents that allows you to confirm the age, status of a student, parent with many children, and much more using a constantly updated QR code in the messenger profile. So far, it is possible to confirm the age using a digital ID only in ten Magnit stores in Moscow, St. Petersburg and Krasnodar. By the end of the year, such an opportunity will appear in more than 300 stores of the retailer.